DM 079: Bert Decker on The First Brain, Transforming Your Personal Impact and The Decker Grid
DishyMix: Success Secrets from Famous Media and Internet Business Executives
When I was 35, my mother told me the next thing I needed to accomplish was to be an extraordinary public speaker. If I wanted to be a CEO, this was my next task.I got myself a speak op and started
practicing. By the time I found my way to speaker training at Decker Communications in San Francisco, I was already a good, if not great presenter.Decker speaker training changed my life. I learned
the 6...
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When I was 35, my mother told me the next thing I needed to accomplish was to be an extraordinary public speaker. If I wanted to be a CEO, this was my next task.I got myself a speak op and started
practicing. By the time I found my way to speaker training at Decker Communications in San Francisco, I was already a good, if not great presenter.Decker speaker training changed my life. I learned
the 6 ways to transform my personal impact. I learned how to be "first brain friendly." I learned how to be successful at the "preconscious level." AND YOU CAN TOO.Meet Bert Decker, founder of Decker
Communications and inventor of The Decker Grid. He's one of my idols and I found him on Twitter and invited him onto DishyMix. This episode is devoted to taking YOU to the next level of your personal
power.Bert is a coach, consultant to famous executives, a communications expert, a professional speaker, a best-selling author and a documentary film maker. He's a man of ethics who brings his values
into his profession.Bert and I talk about his book, "You've Got to Be Believed to Be Heard: The Complete Book of Speaking...In Business and in Life!" I never create a presentation, a speech or a
PowerPoint without using the Decker Grid. I literally have it memorized, though I used to carry a Decker Grid card in my wallet before I learned his simple system by heart.In this episode you'll
learn how to create rapport with your audience. How to give a great speech that moves your listeners into action. You'll get an overview of the simple, powerful and effective Decker Grid. And you'll
get to know Bert, who is a selfless and wonderful talent. He's hooked on Twitter now - leveraging the latest communication tools. After 30 years of teaching people to speak with bold assurance and
create messages that motivate, he continues to stay in the game, evolving with the technologies of communication.If you want to be a great speaker - read Bert's book, go to Decker and get trained and
check out his "10 Best and Worst Communicators of the Year" at deckerblog.com. You can emulate the greatest speakers of our time.
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Latest Episodes for this Channel
Tue December 30 2008
When I was 35, my mother told me the next thing I needed to accomplish was to be an extraordinary public speaker. If I wanted to be a CEO, this was my...
read more
When I was 35, my mother told me the next thing I needed to accomplish was to be an extraordinary public speaker. If I wanted to be a CEO, this was my next task.I got myself a speak op and started
practicing. By the time I found my way to speaker training at Decker Communications in San Francisco, I was already a good, if not great presenter.Decker speaker training changed my life. I learned
the 6...
read more
When I was 35, my mother told me the next thing I needed to accomplish was to be an extraordinary public speaker. If I wanted to be a CEO, this was my next task.I got myself a speak op and started
practicing. By the time I found my way to speaker training at Decker Communications in San Francisco, I was already a good, if not great presenter.Decker speaker training changed my life. I learned
the 6 ways to transform my personal impact. I learned how to be "first brain friendly." I learned how to be successful at the "preconscious level." AND YOU CAN TOO.Meet Bert Decker, founder of Decker
Communications and inventor of The Decker Grid. He's one of my idols and I found him on Twitter and invited him onto DishyMix. This episode is devoted to taking YOU to the next level of your personal
power.Bert is a coach, consultant to famous executives, a communications expert, a professional speaker, a best-selling author and a documentary film maker. He's a man of ethics who brings his values
into his profession.Bert and I talk about his book, "You've Got to Be Believed to Be Heard: The Complete Book of Speaking...In Business and in Life!" I never create a presentation, a speech or a
PowerPoint without using the Decker Grid. I literally have it memorized, though I used to carry a Decker Grid card in my wallet before I learned his simple system by heart.In this episode you'll
learn how to create rapport with your audience. How to give a great speech that moves your listeners into action. You'll get an overview of the simple, powerful and effective Decker Grid. And you'll
get to know Bert, who is a selfless and wonderful talent. He's hooked on Twitter now - leveraging the latest communication tools. After 30 years of teaching people to speak with bold assurance and
create messages that motivate, he continues to stay in the game, evolving with the technologies of communication.If you want to be a great speaker - read Bert's book, go to Decker and get trained and
check out his "10 Best and Worst Communicators of the Year" at deckerblog.com. You can emulate the greatest speakers of our time.
read less
Tue December 23 2008
Meet Bob Schmetterer, Chairman and CEO of Euro RSCG Worldwide, who is recently retired and doing DishyMix from his yacht in Key Largo. Bob is living t...
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Meet Bob Schmetterer, Chairman and CEO of Euro RSCG Worldwide, who is recently retired and doing DishyMix from his yacht in Key Largo. Bob is living the life now and always did when he was running a
massive agency conglomerate.Bob shares his wisdom and perspective on four decades in the agency business. Hear about the different eras of the ad biz, how Bob founded his first agency, his advice for
s...
read more
Meet Bob Schmetterer, Chairman and CEO of Euro RSCG Worldwide, who is recently retired and doing DishyMix from his yacht in Key Largo. Bob is living the life now and always did when he was running a
massive agency conglomerate.Bob shares his wisdom and perspective on four decades in the agency business. Hear about the different eras of the ad biz, how Bob founded his first agency, his advice for
starting an agency and some of the highlights of his amazing career.One of the most polished executive speakers not just in our industry, but in the US gives listeners the 5 key tips for being an
accomplished, engaged presenter. This is very valuable and sage advice, well worth the listen! Then he regales us with stories of his heady bachelor days at the NY city dance clubs of the late 70's
and 80's - go to The Palladium, Studio 54 and more with Bob.The axiom by which Bob lives his life is "living well is the best revenge." This episode gives you some great perspectives on your job
potential and how to leverage your personal talents into an amazing career.
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Tue December 16 2008
Meet Jeff Lehman, Internet old timer, author, entrepreneur and sailor. Jeff was in ad sales in the early days of online advertising and has segued his...
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Meet Jeff Lehman, Internet old timer, author, entrepreneur and sailor. Jeff was in ad sales in the early days of online advertising and has segued his success into a profitable consulting career.
He's recently launched is second book, The Frugal Millionaires: 70 millionaires anonymously share their ideas bout money to help each other and you." He tells us about "the model millionaire" and why
the ...
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Meet Jeff Lehman, Internet old timer, author, entrepreneur and sailor. Jeff was in ad sales in the early days of online advertising and has segued his success into a profitable consulting career.
He's recently launched is second book, The Frugal Millionaires: 70 millionaires anonymously share their ideas bout money to help each other and you." He tells us about "the model millionaire" and why
the favorite part of his book is the marriage advice.Relationship advice is a big part of this show as Suz and Jeff discuss his favorite all time book, His Needs, Her Needs about how women want
affection, conversation, honesty and financial support and men need sexual fulfillment, companionship, an attractive spouse, peace and quiet and admiration. Very insightful! Jeff also wrote "The
Sales Manager's Mentor." Find out why there are no keys to the executive washroom and the need for typecasting sales people. Then Suz and Jeff "dish" on their mutual acquaintances including George
Garrick, Ann Burgraff, Clark Kokich and Scott Swanson - other famous industry executives. Go from Singapore to personal elegance to the Men's Movement in one fell swoop.Jeff shares his most sinful
guilty pleasure and the one thing that pushed his edge the hardest in his life. They have to do with adrenaline rushes of yacht racing and motorcycle riding... So hop on and hang on for a fun and
insightful interview with the very successful "mentor man."
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Tue December 09 2008
Tom Hespos is one of the fathers of digital media. He joins Susan live at ad:tech NY where they share a big bottle of Three Philosopher's Belgian-styl...
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Tom Hespos is one of the fathers of digital media. He joins Susan live at ad:tech NY where they share a big bottle of Three Philosopher's Belgian-style ale from Ommegang Brewery in Cooperstown, NY.He
shares the highlights of his career... In 1996, he "dove off the cliff" into online advertising and never looked back. Going from K2, to Blue Marble, to his own consulting company to Mezzina Brown
and...
read more
Tom Hespos is one of the fathers of digital media. He joins Susan live at ad:tech NY where they share a big bottle of Three Philosopher's Belgian-style ale from Ommegang Brewery in Cooperstown, NY.He
shares the highlights of his career... In 1996, he "dove off the cliff" into online advertising and never looked back. Going from K2, to Blue Marble, to his own consulting company to Mezzina Brown
and then got together with Tim McHale and created Underscore Marketing. Media is all he's known and he loves the technology behind the campaigns. Now at Underscore, he's doing amazing work for Wyeth
and the Chapstick brand and introducing the product into the daily experience of young females through social networking.Suz puts Tom on the spot to do an elevator pitch to Steve Case for Revolution
RV's. He's in the elevator. 28 floors. He wants a fresh new brand to promote online. Hear his pitch. Once the founder of The Old Timer's List, now owned by Skip Graham, Tom had the foresight to
develop a list of early insiders who provided support for each other in these heady, early days of Internet advertising. Find out if there really IS a secret handshake for the Old Timers and what the
original story is about how it was founded. Tom is one of the smartest and nicest people who has marshaled in the digital revolution in media. Tune in to get the story behind this amazing man!
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Tue December 02 2008
JSB slays the sacred cow of branding in his book, "Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Apply Br...
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JSB slays the sacred cow of branding in his book, "Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Apply Brand Here." Learn the new model of marketing:
targeting what your customers actually do. Learn how to affect behavior through marketing communications, distribution strategies and customer service to birth your brand anew. From the ranks of
Edelman PR...
read more
JSB slays the sacred cow of branding in his book, "Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Apply Brand Here." Learn the new model of marketing:
targeting what your customers actually do. Learn how to affect behavior through marketing communications, distribution strategies and customer service to birth your brand anew. From the ranks of
Edelman PR and Grey Advertising, Jonathan cut his teeth at brands including Nissan, Infinity, Blockbuster, and Limited Brands. Now he tells us why the marketing world has changed forever and what you
need to know to flourish including his formula for a marketing intervention. Learn about Tom Standage, author of The Victorian Internet and how as humans we are always living on the edge of the
future... Learn why Buckminster Fuller's ideologies are as applicable in today's world of sustainable living as they were in his heyday. Suz and Jonathan talk about the greatest minds in advertising
including David Ogilvy (Confessions of an Advertising Man) and Marshall McLuhan ("the medium is the message"). Described as a "merry iconoclast" by Publisher's Weekly, Jonathan ends the show with his
song, "The Sock Puppet Blues."
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